Press Releases:
5 October 2009 – EUROSTREAM and RESULT Consulting Mobilize the German Ice Hockey League
Germany's leading ice hockey marketer, EUROSTREAM, procured the marketing rights of the Deutschen Eishockey Liga (DEL) for RESULT Consulting, the firm's partner. RESULT Consulting is a Munich based consultancy firm specializing in mobile interactive communication and has updated its portfolio with EUROSTREAM to provide the most innovative mobile services.
As mobile phones are gradually becoming the primary form of communication in today's society, the DEL is taking its interaction with German ice hockey fans to a whole new level. RESULT Consuling GmbH has based a new innovative strategy on this idea, through which interaction with fans at every point in time will become possible. In implementing this strategy, the rising number of available applications and the constantly strengthening and increasing uses of mobile communication devices will be put to ideal use. Central to this new communication is the WAP-Portal of the DEL.
Nexum AG, the Internet partner of the DEL and operating service of DEL.org, was created through close cooperative efforts with EUROSTREAM and RESULT Consulting, with the same goal – the optimal interaction and communication with the fans- becoming as effective as possible. RESULT Consulting director Mario Leo is confident about the outcome of the mobile marketing opportunities and the partnership with Eurostream. „With this portal the fans are always informed of all of the news of the DEL. This increases the connection between the fans of the league and in turn strengthens the brand power and the value added of the league on a commercial level. This partnership sets the standard for innovation in the field of marketing.“
„The cooperation with the leading European service provider of mobile applications, RESULT Consulting, enables our clients to use the most important building block in the value chain of content marketing of the furture“, said Dirk Makritzki, director of EUROSTREAM GmbH & Co. KG.
Contact:
RESULT Consulting GmbH
Mario Leo
Maria-Nicklisch-Str. 26
D-81739 München
Telefon: +49 (0)89 54540789
E-Mail: mleo[at]result-consulting.eu
Web: www.result-consulting.eu
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EUROSTREAM GmbH & Co. KG
Marketing & Multimedia Solutions
Dirk Makritzki
Clayallee 351
D- 14169 Berlin
Telefon: +49 (0)30 21915842-10
E-Mail: dirkm@eurostream.de
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20. July 2009 – EUROSTREAM Markets DEL.org
EUROSTREAM expanded its ice hockey portfolio with the official homepage of the Deutschen Eishockeyliga – DEL.org.
Through this, EUROSTREAM strengthened its position as a leading online marketer for ice hockey. The EUROSTREAM flagship, hockeyweb.de, is, with over six million page views, the broadest reaching ice hockey website on the net.Combined with the four million visits to the official website of the Deutschen Eishockeyliga, DEL.org, these two websites achieve 10 million page views per month, accounting for essentially all German ice hockey fans.
Together with the team sites in EUROSTREAM's portfolio, including the champion and most popular Eisbären Berlin, EUROSTREAM's ice hockey websites encompass almost 20 million page views.
EUROSTREAM will present the exciting aspects of the most popular indoor sport in Germany during the world championships in 2010 by taking a primary role in the marketing efforts. By reaching the entire target group through DEL.org and Hockeyweb.de and though the regional, direct communication, the first- and second tier league websites, campaigns can be optimally planned and executed.
Included in EUROSTREAM's portfolio are the DEL Team Websites, eisbaeren.de (Berlin), kassel-huskies.de, krefeld-penguine.de, straubing-tigers.de (Straubing), in addition to the websites of the second national league teams: etconline.de (Crimmitschau), eislowen.de (Dresden), hannover-indians.de and ehc-muenchen.de.
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